4 Badass New Lures for 2018

When people think of fishing, “progress” isn’t always a term that comes to mind. But, just like any other industry, the game is constantly changing. Competition to put out new lures is stronger than ever - and brands are working around the clock to get cutting-edge technology out on the lake.

2018 might be the most exciting year for the industry yet. Here’s 4 lures to look out for this season.

LiveTarget | BaitBall Spinner Rig | Spinning

LiveTarget is one of the top brands out there right now. Well known for their “Match the Hatch” ideal, they’ve put out some of the most beautiful (and advanced) lures the industry has seen to date.

The Baitball Spinner Rig features 4 swimbait bodies total, and each accomplish a very specific task. The top three provide a visual cue, and vibrations - as does the single blade. The larger, suspended swimbait is designed to draw the strike - and put more fish on the hook.

Available in three sizes (small, medium, large) and two weights.

Castaic | BD Bluegill | Swimbait

In terms of forage sources for large fish, bluegill are near the top of the list. As such, it’s no surprise that bait with a similar profile would produce results.

Enter the Castaic BD Bluegill. This thing is absolutely gorgeous - it features an incredible detailed paint job from head to tail, and a flowing paintbrush tail. Pro-grade hardware and a magnetic hook keeper allow you to operate at the highest level on the water.

Available in two additional colors (sunfish, pumpkinseed). 3.4”, 1.5oz

BOOYAH | Flex 2 | Crankbait

Booyah is a staple of any fishing aisle - they’ve been making lures for over 10 years, and produce nothing but quality products.

Their new Flex 2 crankbait is no different. Featuring a square bill, Booyah builds these using a new foam injection process. This gives the bait a feel not unlike Balsa wood, but also gives it the strength and durability of plastic. Don’t be afraid to knock it around - she can take it.

Available in 11 different color patterns. 1/2oz, 2 ¼”

Rapala | Ripstop | Jerkbait

Rapala might be oldest, and most well-known name in fishing. Only quality, innovative lures come out of the company - and this one is no exception.

The Ripstop has a beautiful ripping action, and pauses immediately when you stop your retrieve. Two treble hooks give you plenty of real estate to hook fish, and the paint job is going to draw strikes on its own. This thing can be fished 10 different ways, and each one will produce results.

Available in 11 different colors. 1/4oz, 3 ½”